Wednesday, March 20, 2013

The copyright perils of social media marketing

Are you engaged in social media marketing? If yes, you need to be aware of the risks of copyright infringement. One recent company found that when they posted a video of the Harlem Shake that they got into a copyright battle. This innocent video of their team performing the Harlem Shake as part of promoting a new Android App that they developed, got them into the middle of a big legal battle involving Facebook. The company now has changed it's tune, and recommends staying on the safe side of copyright issues by utilizing creative commons materials.