Friday, November 21, 2014

Can Kids Access Online Alcohol Advertising?

QUESTION: there are limits placed upon alcohol advertising in traditional media, and the Federal Trade Commission has made recommendations that alcohol companies self-regulate their online advertising to limit exposure to minors. Are these recommendations working?

METHODS: three fictitious YouTube profiles were created to see if access to alcohol advertising was different for adolescents aged 14, 17, and 19.

RESULTS: Every underage profile was able to subscribe to the 16 official alcohol company YouTube channels.

CONCLUSION: alcohol companies tested did not impose effective age-restriction measures on their official YouTube channels. Alcohol Alcohol.

Alcohol Alcohol. 2014 Nov 18. pii: agu078